Dreams Do Come True – Turning 2+ Million Followers into Profit

From what started as a passion project for recommending restaurants and hidden food finds, has now developed into a cult of over 2 million hungry followers across two social media handles. The epitome of turning a passion into a dream career, this is the story of how Rita Agoulian went from Instagram foodie to becoming the most sought-after social media marketer in the hospitality industry.

“Passion is the recipe to success,” declares Rita. And passion is exactly howLickYourPhone Mediawas born. Rita Agoulian is a passionate Instagram marketing & social media management expert. The Chief Eating Officer of LickYourPhone, however, didn’t intentionally set out to create a social media marketing agency. “I love food,” says Rita, “And I love discovering new places to eat and sharing them with people.” This love is what first prompted Rita to document her new food finds on social media. Finding novel meals, posting deliciously aesthetic photos, and candidly raw captions soon started gathering the attention of Sydney-siders searching for new food haunts.